Hi, my name is Ale Santander. I'm a
UX/UI & Web Designer
focused on clarity, accessibility, and purpose-driven design.
From the start of my career, design has been my way of understanding how people connect with ideas. I began working with start-ups, then moved into an advertising agency, and now design digital experiences for one of Spain’s leading media groups. Each stage has taught me how to balance creativity, functionality, and empathy for the user.
Today, my focus is on crafting intuitive, accessible digital products that not only look good but feel effortless to use. At Grupo Godó, collaborate with developers, product managers, and editors to design experiences that inform and inspire diverse audiences.
Outside of work, you’ll find me learning JavaScript and React, exploring UX best practices, or hanging out with my dog. I’m always curious, eager to grow, and ready to contribute to projects that have a real impact.
2020 - Present
Senior Web Designer & Front-end Developer at Grupo Godó
- Leading web design and front-end development Branded Content projects using figma, HTML5, CSS, and JavaScript. Oversaw art direction, consistently refining visuals and layout to align with the brand's vision and audience preferences.
- Collaborated closely with editorial teams to ensure high-quality design and content coherence.
- Managed tight deadlines, ensuring timely delivery of both digital and print projects.
2009 - Present
Freelance Designer & Front-end Developer
- Brand development and consultancy.
- Prototyping, functional analysis, usability, mockups, and wireframes across various projects.
- UX | UI Design with a focus on responsive designs.
- Conceptualization and execution of various online and offline content.
- Development of materials for events, branding, sales, and public relations.
2016 - 2019
Design Manager at Dinbeat (UX/UI & Product)
- Developed and executed brand identity and communication strategies.
- Led front-end development efforts for the brand website using HTML5, CSS, and JavaScript.
2015 - 2016
UX | UI Designer at Turpial Developmet
- Research on user needs, customer journeys, and benchmarking.
- Defined and documented functional and non-functional requirements for apps and websites.
- Collaborated closely with the development team, ensuring quality front-end implementations.
WORK
ENDESA
Branded Content project for one of the biggest electric utility company in Spain.
Dinbeat
Brand identity and product design for a tech start-up focus in pet health care.
SABADELL
Branded Content project for the fourth Spanish private banking group.
wtr
Brand identity and website for a leader company in the shipping container construction industry in Gainesville, FL.
clean steps
App for a Start-up that provides pick-up and delivery services for wash and fold laundry services in USA.