Role: Brand Identity Designer, Product Designer & Front-End Developer
Working with Dinbeat, a Barcelona-based startup specializing in veterinary health technology, I led the design and development of their entire digital and visual ecosystem, from the brand identity and packaging to the UX/UI design and front-end of their connected health platform.
The goal was to create a cohesive, scalable, and intuitive product that positioned Dinbeat as a trusted innovator in pet healthcare.
Dinbeat launched a wearable device for pets that monitors vital signs in real time, connected to a digital platform for veterinarians. I built the visual and digital foundation from the ground up, redesigning the logo, defining the color system, creating packaging, and developing the front-end of both the web and app interfaces.
Brand Identity:
Redesigned the logo, color palette, packaging, and overall brand visuals to convey innovation, precision, and trust.
Product Design:
Designed the UX/UI for the veterinary software, from user flows and wireframes to high-fidelity interactive prototypes.
Front-End Development:
Developed the app interface using HTML, CSS, and WordPress, integrated with an existing backend.
User Insights:
Collaborated directly with veterinarians to understand their workflow needs, translating their feedback and prior research findings into functional design solutions.
Collaboration:
Partnered with the development team and stakeholders to maintain brand and UX consistency across all digital and physical touchpoints.
Dinbeat ONE aimed to revolutionize how veterinarians monitor patients remotely. However, the existing interface didn't align with clinical workflows, it was complex, inconsistent, and time-consuming, leading to frequent setup errors and reduced adoption.
How might we simplify the monitoring experience so that veterinarians can configure and track patients effortlessly, ensuring trust and reliability in critical medical contexts?
Gathered and analyzed insights through user testing, user flows, prototyping, and informal interviews with veterinarians, as well as reviewing previous research, to understand their real workflow needs and pain points while documenting the entire design process.
Created high-fidelity interactive prototypes and carefully crafted the user interface, refining navigation, data hierarchy, and system feedback while incorporating wireframes and design systems to ensure a seamless, clear, and user-friendly experience.
Delivered fully-spec'd UI components and flow documentation, ensuring smooth integration and visual consistency across the product.
The redesign focused on clarity, precision, and usability. By combining a structured interface with intuitive visual feedback, the product became easier to navigate and faster to operate in real-life clinical settings.
35% faster device setup time in internal testing.
+40% improvement in user satisfaction among veterinarians.
Simplified data visualization for real-time monitoring.
Scalable design system supporting future features and updates.
Holistic Design Direction:
I oversaw the full creative direction to ensure every touchpoint , from digital platforms to physical packaging, reflected a unified, recognizable identity that embodied Dinbeat’s innovative spirit.
User-Centered Software:
The software was designed around real veterinary needs, shaped by ongoing conversations and feedback from professionals in the field, ensuring an experience that feels intuitive, reliable, and genuinely useful in practice.
Dinbeat marked a pivotal moment in my career, it strengthened my multidisciplinary approach, allowing me to merge branding, UX thinking, and front-end execution. It taught me how to build cohesive product ecosystems where design, functionality, and business objectives align seamlessly.
