WTR

Branding Wordpress Web Design
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Role: Brand Identity Designer & Web Developer

Partnering with Welding to Recycle (WTR), a company transforming industrial containers into sustainable homes, offices, and retail spaces. I led the creation of their entire brand identity and digital presence. From defining the logo and visual language to developing a fully customized WordPress site, the goal was to build a cohesive brand that communicates innovation and environmental consciousness.

WTR brand identity design
WTR logo design variations

Project Overview

Objective:

Develop a distinctive, sustainability-driven brand identity and translate it into a digital experience that highlights WTR’s creative reuse of industrial materials.

Responsibilities:

  • Defined the full brand identity, including logo, color palette, typography, and brand applications.
  • Designed and developed the company website, ensuring a seamless link between visual storytelling and usability.
  • Customized WordPress architecture and UI to align with WTR’s aesthetic and content goals.

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The Process

Brand Discovery:

Worked closely with the founders to identify WTR’s mission, values, and visual positioning within the sustainable architecture market.

Visual Identity Design:

Created a modular identity system inspired by the industrial materials used in the construction process, strong geometry, muted tones, and clean typographic hierarchy.

Website Design & Development:

Prototyped the website in Figma, then customized a WordPress theme with tailored HTML, CSS, and JavaScript. Focused on performance, accessibility, and easy scalability for future content expansion.

WTR brand application mockups

Galería

  • WTR website design slide 1
  • WTR website design slide 2
  • WTR website design slide 3

Key Outcomes

  • Cohesive Brand Ecosystem: A fully unified identity and website that positioned WTR as a credible, design-forward company in a niche market.
  • Increased Online Engagement: Longer user sessions and more direct inquiries after launch.
  • Efficient Workflow: The modular WordPress setup reduced maintenance time and improved site performance.
  • Sustainability as a Core Value: The brand and site reflected WTR’s eco-conscious approach, enhancing trust and recognition.
WTR brand collateral design

Technologies Used

  • Brand Identity Design: Adobe Creative Suite
  • Web Development: Figma, WordPress, HTML, CSS, JavaScript

This project illustrates my ability to bridge design strategy and development, turning conceptual ideas into functional and visually cohesive products. It also deepened my interest in collaborating with purpose-driven brands and leveraging technology to tell their stories in meaningful ways.